Blockchain, innovation digitale, consultant et investisseur

Pierre Paperon

Pierre Paperon

2015 till now: Blockchain consulting:

  1. Application in Energy sector for Total, Veolia, Engie, Dalkia (e.g. usage mapping, key POCs choice, project planning and management, evangelization of C-level executives)
  2. Elaboration of global blockchaining projects for world wide organizations (e.g. World Bank) and countries (e.g. Monaco) by: listening to country expectations, listing and inventing potential applications to provide answers beyond expectations, proposing an integrated vision for all tenants, defining process to select key proofs of concept to be done, building up project management and developers teams for rapid delivery.
  3. Partnership with Microsoft (meeting with Satya Nadella) on blockchain (e.g. PSA Group)
  4. Launch of to evangelize potential users of blockchains

2011- May 2014: Chief Marketing Officer at Cloudwatt (sovereign Cloud provider)         

Naming of company (Cloudwatt), web sites development (traffic growth, UI, SEO ... 800+kVisits per year). Sponsoring of Teddy Riner (Judo WW champion), trade shows, PR, webinars ...

2005-2012: Consultant and transition management                                                                          

2011: Kisco (Spine Implant) development (France + 20 countries) – WW e-commerce strategy

2009/10: Apple 1) convergence path toward a unique SFA system 2) Ignition of Big Data in Apple (untapped potential for 120 countries) 3) Alignment of iPhone HC within growth rates


2003-2005: Managing Director at (e-travel agency leader in France)                     

Turnaround (-10% growth to +40% trend in 3 months), EBITDA: -10M€ to +8M€, sales from 150 to 300 Meuros), BtoB development, from 0.3 to 6 millions subscribers to weekly newsletter, 1 million clients, 600 media interviews, 5 crisis managed, sponsoring of Laure Manaudou …


2001-2003: Managing director: WW Internet+CRM+e-purchasing for Danone Group             

New strategy implementation fro print and 40 sites around the World, launch of Chinese site (+ 300 000 UU/day), from 0,2 to 2 billions euros of on-line goods purchasing in 2 years


2001: Climber on Mount Everest                                                                                 

5 years of preparation (one marathon/week), 8703 m reached. Book, 50 000 copies.


1999 – 2001: President of AltaVista                                                                                                 

Refocus on search vs. portal, 1% traffic growth/day, from $5m to $40m sales + profitability reached in 6 months; 25 countries launched with 130 people, 110 millions unique users in 2000.


Strategy and Organisation consultant for McKinsey & Company (and Operandi)       1991-1999

14 engagements for European and WW clients. Innovation strategy for Unilever vs. L’Oreal. J&J: BP and sales forces redesign. Valuation, M&As and post-mergers (Kingfisher; Square D; J&J). +40% growth for Glaxo, leader of McKinsey WW Sales Force Management practice


Sales and strategic planning Director for Havas Advertising                                       1986-1991

Global communication + advertising strategies for La Poste, FR3, Toshiba, Roquefort, Quick …


Lieutenant (Officer of the Watch) for Marine Nationale                                                1982-1984

 “Le Redoutable” - SLBM (Submarine Launching Ballistic Missiles) – Watch, torpedoes, sports



MS (Master of Science) in Engineering - ENSAM (Arts et Métiers)                              1979-1982

MBA (HEC-ISA)                                                                                                            1984-1986

Psychology up to M2 class (4 months before Psychologist diploma) - CNAM             2003-2007

  Interests : 7 kids, chaos and quantum theories, scuba diving, pilot license, gold prospector …    

 My experience in a nutshell: 15 years of McKinsey and strategy consulting for Apple, Target, Unilever, TF1, Glaxo ... 10 years as director or managing director for Danone Group,, Poweo, Cloudwatt ... 6 years in advertising, communication business and market studies (Havas Adverstising). 2 years as Officer in Submarine Launching Balistic Missiles (Le Redoutable) 

 Digital expertise shared with main clients over the last 20 years through: digital transformation (formerly e-transformation and interactive communication), Cloud Computing launch, growth strategy, trends analysis, action plan definition, internet site operational implementation, radical sales improvement, brand repositioning, operational marketing, multichannel and cross-channel balance, affiliation, elaborated e-commerce strategy and web site ranked first, mobile phones and digital brand platform management, managing partnerships, digital transformation ... on French market as well as international level.