Nicolas Babin

Nicolas Babin

Consultant international marketing and innovation

Nicolas P. Babin

27 rue Pagès 33000 Bordeaux, France

+33 5 40 12 45 00 (home), +33 6 29 19 47 69 (mobile),


Marketing executive


Senior level executive with 25 years international experience leading successful start-up and divisions of multi-national companies. Communication and capitalization on market opportunities to drive revenues, profits and growth.  Strong general and P&L management with impressive sales, marketing, communication and M&A experience. Managed two IPOs – Nasdaq in 1995 and NYSE Alternext in Paris 2011 as well as many fund raising campaigns. A real growth hacker with great agility experience.





Babin Business Consulting (Bordeaux, France) from February 2017

Consultant in      

-        Marketing (traditional and digital)

-        Business Development (organic and non-organic) setting up companies in Europe

-        Innovation (growth hacking, board memberships, business plans)


Neopost SA (Paris, France) – From October 2013 to February 2017

NEOPOST is the number two world-wide supplier of Mail Solutions as well as an increasingly significant player in the fields of Communication and Shipping Solutions. With a direct presence in 31 countries and 6,200 employees, Neopost posted annual sales of €1.1 billion in 2013. Its products and services are sold in more than 90 countries. Neopost is listed in the A compartment of Euronext Paris and belongs notably to the SBF 120 index.


Marketing Director, Digital Solutions & Global Business Development Director


Groupe ConcoursMania (Bordeaux, France) – From October 2010 to October 2013

Groupe ConcoursMania is the European leader in Gamification and casual gaming website management. Publicly traded on NYSE Alternext (FR0011038348 ALGCM).


Managing Director


AT Internet – XiTi (Bordeaux, France) – June 2008 to October 2010

AT Internet is the European leader of web analytics solutions. Based in France, privately owned it employs over 150 people worldwide


Chief Operating Officer


Sony Europe GmbH (Berlin, Germany) – January 2004 to June 2008


Director – Corporate Communications Europe and Product Marketing


·         Managed a budget of $11 million.

·         Directed all press communication, including corporate and product (B2B & B2C) for Sony in Europe. 

·         Supported the launch of 6000 products (product marketing) in 3 years which contributed to an increase in revenue of 3.5%, 5% and 12% respectively per annum.

·         Managed the Sony brand across Europe, creating a voice of authority program.

·         Managed all employee communications for the 13,000 employees in Europe.

·         Participated in communication platform and the global corporate communication group including Japan and America.

·         Functional head of 115 professionals in 45 countries. Recruited all heads of communication in over 46 countries.

·         Created a new profile for 3 platforms (Corporate/Products/Employees), educating senior European management in communicating with the press.

·         Created and ran successful new European press events involving over 500 journalists, generating €20 million return on €4 million investment. Received the “President’s Award of Excellence”.

·         Crisis management for all products and corporate in Europe.


Managing Director (Head of the division) – Sony Entertainment Robot Europe (Brussels, Belgium and Tokyo, Japan) – June 2001 to April 2005


Cue Telematics Limited, London, England July 2000 to June 2001


Vice President Europe and board member

CUE Corporation, based in Irvine, California, is the largest radio data network in the world. CUE was founded in 1984 by Nokia. 


Etak The Digital Map Company Limited – a unit of the Sony Group

London, England, July 1997 to June 2000


Managing Director – Europe

Etak is the premier publisher of location-based technology and digital maps for in-vehicle information systems, mobile traveller information systems, real-time traffic services, utility damage prevention and commercial business geographic markets.


C.ATS Software (UK) Ltd, London, England- April 1995 to July 1997


Operations Director – EMEA

Managing Director – Europe

Administration Manager – Europe

C.ATS is a leading supplier of client/server software products for financial risk management


C.ATS Software Inc., Palo Alto, CA- July 1994 to April 1995

Manager Global Human Resources


Organized Human Resources issues world-wide to assist the company in becoming publicly quoted (IPO of March 13, 1995, NASDAQ, CATX – capitalisation of around $60 million).


Atwork Health Systems, Paris, France- October 1992-July 1994

Director France

Atwork is the leading supplier of operating room management and staff scheduling software, designed for the healthcare market and used by private and public hospitals.


Other positions held – Lieutenant, French Air Force, Nov. 1991 to Aug. 1992, Financial Analyst, Banque Nationale de Paris, San Francisco, CA, June 1990 to Aug. 1991.




Commanders Act – Paris, France – April 2012 to present – Arcachon France – April 2012 to present

GamFed – London, England – January 2013 to present

Footbase SA – Bordeaux, France – January 2013 to January 2016

Web Analytics Association – Paris, France – Marketing committee – September 2009 to November 2010

Ecole Superieure des Ingenieurs Commerciaux – Bordeaux, France – Non Executive Chairman for French Operations – September 1998 to June 2008

Entertainment Robot Company, Tokyo, Japan – March 2003 to April 2005

University of Versailles, France, Robotic and AI curriculum advisor – Oct. 2003 to April 2005

University of Plymouth, England – new curriculum advisor– October 2003 to April 2005

Cue (UK) Ltd. – London, England – Non Executive Director for European Operations – June 2000 to September 2001

ISMAP – Marseilles, France – Board Adviser Global Operations – August 2000 to July 2001. Secured second round of funding with EDB (Singaporean VC). Structured several options for a deal with Gem plus (French VC). Rewrote the business plan.

French Chamber of Commerce in Great Britain – London, England – Non Executive Director for English operations – May 1998 to January 2001




Masters Degree in Sales/Marketing

Ecole Superieure des Ingenieurs Commerciaux – Bordeaux, France, 1991

Bachelors Degree in Computer Science

Institut Bernom – Bordeaux, France, 1989


Bilingual: French, English. Fluent in German. Use of Japanese, Spanish and Dutch


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Marketing Business development innovation gamification data communication