Fay Hinkson

Fay Hinkson

Market Research and Intelligence Specialist

I am a market research and sales and marketing analyst with 20 years' international experience. 

I have designed and led qualitative and quantitative custom market research projects end-to-end in b-to-b and b-to-c contexts in the automotive, manufacturing, pharmaceutical and consumer packaged goods industries for companies including Michelin, Yamaha, Toyota/Lexus, Merck and Kelloggs.

I am adept at translating data in all its forms into actionable insights and advising on KPIs, strategic objectives, new product launches and country market entry strategies.

I believe in collaboration in the consulting sector and currently work with fellow specialists in data science, neuromarketing, digital marketing.

I hold a BSc. in Psychology and an MBA in Global Management.

customer strategy customer insight market research marketing research brand marketing new product development product aesthetics testing ad testing international business