Marketing of innovation

Marketing of innovation

Marketing of innovative new products or services

When it comes to new products or ways of doing things, people can be hard to educate, not to mention convinve to purchase! Why do consumers fail to adopt innovative new products? How can you launch innovative new products to increase success? 2PS experts can help you develop an understanding of customer psychology and its impact on the adoption and diffusion of an innovation, and implement the marketing strategies that will make your innovative new product or service the next Big Thing.

Required expertise

Technology Organisation Communication

Experts recommended

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Emmanuel Scotto
Stratège Web
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Alain Pierre
Développement web & Commercialisation en ligne
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Loïc Bisière
Technological advisor and Funding Innovation expert
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Yann Rousselot-Pailley
Funding Innovation expert and CEO @ 2PS