Marketing of innovation
Marketing of innovative new products or services
When it comes to new products or ways of doing things, people can be hard to educate, not to mention convinve to purchase! Why do consumers fail to adopt innovative new products? How can you launch innovative new products to increase success? 2PS experts can help you develop an understanding of customer psychology and its impact on the adoption and diffusion of an innovation, and implement the marketing strategies that will make your innovative new product or service the next Big Thing.