Cultural understanding for business

Cultural understanding for business

Cultural insensitivity can break the deal!

Looking to partner or make deals with foreign companies? Business etiquette varies greatly across cultures (even in countries speaking the same language), and it is extremely important to understand and respect these differences. How do you greet appropriately? What do certain gestures, phrases and tones of voice mean? What are the norms in the business culture of the country you are working with when it comes to deadlines, diversity, conflict, corporate hierarchy? Are they more transactional or very big on building a relationship? Let 2PS experts help you understand the business culture you need, so that you can focus on what's important - the deal.

Required expertise

Organisation Communication

Experts recommended

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Guillaume Attias
Regional Manager Europe de l'ouest / Business Developer / Neuroergonome
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Stephane GALLOIS
Vente stratège
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Loïc Bisière
Technological advisor and Funding Innovation expert
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Yann Rousselot-Pailley
Funding Innovation expert and CEO @ 2PS