How sustainability and fashion business can make a good union ?

The future of sustainable fashion !

While ending the fashion revolution week, the 34th edition of Hyeres international fashion, photography and accessory festival took place in the famous avant garde Villa de Noailles on the french riviera. A very international dazzling jury led by Natacha Ramsay Levi for fashion (head of creation at Maison Chloé), by Charlotte Chesnais for accessories and by Craig Mc Dean for photography.


 

Following the presages of last year, more and more attention is brought to sustainability and involvement to responsable fashion. This year young designers take a lead on sustainability through up-cycling, zero waste, natural raw material and purpose !


UPCYCLING

Christoph Rumpf who received Premiere Vision Grand Prize clearly advocates for up-cycling!  "Nowadays,  everyone consumes way too much and throws away too much".

The 25th years old Austrian designer presented a structured and spectacular menswear collection made of a subtle balance of 2nd hand rerouted objects and new fabrics. He  visited flea markets where he found a stately Persian carpet, Brocade and the belly dance costume fringes that he used on his masterpiece coat! He also up-cycled old foam from the car industry to create those unlikely volumes. Like a poetic and fragile story teller, he used the narration to present his project of a prince lost in the jungle who breakthroughs obstacles to come back to his royal position ! After the festival, he is going to finish his studies at Vienna and then he plans to launch his own brand with this guideline: “Don’t overproduce, pay your interns and don’t produce in countries where people get paid nothing.”

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FIMPAH is also about conferences, exhibitions, round tables and workshops... And once again the firm stance for sustainability was obvious in the schedule.

1. LVMH organised a round table fully dedicated to this subject "The environment as a creativity factor" where Carole Collet (LVMH & Saint Martins School sustainable lab director), Alexandre Capelli (CSR dept head at LVMH), Guillaume Delacroix (DLX press agency Paris) debated the approach of sustainability for young designers and entrepreneurs.

2.For the first time, last february Kering invited the selection of 23 young designers to discuss sustainability Practical and business oriented, the presentation invited the future designers to tackle the sustainability issue while building their businesses. It also gave them the opportunity to understand luxury sustainability's stakes in a special meeting with Claire Daveau organised at the Group’s HQ in Paris. Kering, was the first luxury group to set an EP&Lto improve its sourcing and to implement a real CSR tool ! 


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Cover picture cap by Ester Manas exclusive design for Hyeres fashion festival