Per Aspera Ad Astra - From Hardships To The Stars I help traditional businesses with their turnaround efforts and transformation initiatives. With great empathy, I enhance the condition, capacity and capability of the people, organizations and systems with whom I engage. If your business is wrestling against disruptive models coming from our digital world or your existing competitors– and if you have your eyes wide open, you currently are – then there is someone out there who can help you. A turnaround is blacksmith work, that comes with clanging noises to reshape some stressed iron. A transformation is watchmaker task with quiet discipline, thought and careful moves. Both shape the metal, but require different mindsets, speed and leadership. I am not a digital native but learned to accept technology changes through more than a decade of turnaround assignments, helping companies to reinvent themselves by reaching a new state of simplification. When considering digital transformation, you first want to define what it means to your organization: For some,transformation is about technology; for others, it represents an entirely new way of doing business. A clear understanding reduces the lack of alignment and common vision about where the business needs to go. Digitizing processes has less to do with technology and more with how companies approach transformation. One of my industrial clients, for example, reduced by 40 percent churn among customers, by making service renewal a simple two-click process accessible from the company’s website. I only engage in bold transformations, either in turnarounds or business development contexts. A successful transformation implies to clarify what it means to you: "Digital" for your clients means making a decision with their fingers, benchmarking you with the best-in-class Unicorns. The customer's journey has to be pleasurable, fast and easy. Thank you for your attention.