President of Thèm marketing, Johanne Fondrouge is a true human dynamo that has built a solid reputation for herself thanks to her great analytic mind and ability to “put herself in her client’s shoes”, thus always developing tailor-made solutions. Her leitmotiv: “Passion leads to action!” With over 20 years of experience in marketing and public relations. Johanne Fondrouge has carried out numerous mandates, including marketing and communications strategic planning and market development for various start-up companies in Canada, the United States and Europe. She founded Thèm concept in 2007, and Thèm marketing in 2014 and has since contributed to the success of a great number of companies. Since November 2014, Johanne Fondrouge is a member of the Expert Group for Groupement des chefs d'entreprise du Québec.